What Is A Community Manager

Or, basically, what it does.

The concern of many entrepreneurs is to create new job roles, which at first seem a good idea, but then with the passage of time, prove to be as beneficial to the operation of the company as it seemed that if they would be. In the case of the Community Manager, many may think that does not justify putting one or more persons to perform these functions, but once you finish reading this article, you probably want to have one working for your company.

The CM is a professional dedicated exclusively to online community management company to which it belongs. In other words, is in charge of monitoring the interactions that the company or site can have with users, or users may have to each other in community areas of the company, Facebook page, chat rooms, blogs, etc. ...

Clearly, the importance of the post of CM has been increasing, as fans grow and the size of the online community. There comes a time that is necessary, first, sort and moderate what is said there. But it is also important to offer a professional, full time staff dedicated to meeting the company's communications through this channel.

The CM then becomes, in the voice of the company to the community. For this reason, people involved in this function must have a purely social profile, similar to that of who is dedicated to public relations, that is what it is, really: public relations, but online.

Having a CM provides an added value to the service that a company or brand can provide. It is the guarantee that someone will "flesh and blood" to respond to complaints, concerns or complaints from customers, or simply need after sales service (installation, operation explanation, education regarding use of the product). To put it crudely, and with common sense, if you leave this channel open after the sale has closed, is the fastest path to customer loyalty. First, it shows the real facts that support your product goes far beyond just receiving and answering emails. Second, ensure that customers know how to use their products and get the most benefit for which they were designed. And third, not least, ensures proper damage control, to claims-prohibitive or not dissatisfied customers.

The existence of the CM creates a much more positive brand promotes their retention and contributes to the global final value of the product. It is not the same to buy an item from an unknown e-commerce site, once completed the sale does not show more interest in the consumer, to do a site that offers this kind of support, perfectly tangible and concrete.

Another work of CM is to streamline the interactions that occur in a site. That is, the CM is in itself a promotional tool. Its mission is to preserve the largest possible amount of time the customer relationship, and to achieve this, should be able to provide a range of extra services: quality information, product support and, basically, Entertainment, one of the reasons number one reason that people flock to social networks.

Of course, hiring a CM should not be an impulsive action, but must go hand in hand with a plan for participation in the social networking medium and long term. Remember that the online channel is increasingly becoming the dominant channel of information circulating in the world. For this reason, care and development of this channel will help you not only stay in business but to achieve much higher levels of sales.

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