TV commercials and campaigns in Internet

Traditionally, we know the battle of television by the audience. In Spain we have passed from the hegemony of the public television and private leadership. Right now there is an interesting battle between the public, TVE-1, and private Antena 3 and Telecinco, which alternate in the top positions. However, the decline in advertising caused by the crisis leads us to try to refine a little more analysis. This or that lead the audience string x% of the total (now the leading chain is less than 20% of the total pie), but what's the deal on prime time, ie, between the hours prime time? This analysis already gives interesting results in the face of advertisers who obviously want their products are widely available in the best times (which of course are more expensive). As an example, the cost of the last announcement of the year in one of the leading chains may be around $ 10,000 per second. However, today has been refined even further segmentation at the time of issue ads on television are also looking for a connection between the type of hearing program in which a notice is issued and the target audience of the product.

This seems simple (for example, making toy commercials in children's time), has economic connotations that go a little further.

And hearing that the classification of the chains varies substantially if, instead of analyzing the total audience discusses the "target commercial?, Profile corresponding to an urban audience segment between 13 and 55, regarded as the ultimate consumers . In this way, and except for certain specific products, the fight takes place by the audience, "young? and consumer. And in this segment, the new private channels such as Cuatro and La Sexta, earn enough about the whole traditional (TVE, Antena 3 and Telecinco), which means that most of the audience of these two chains are young and urban, and from the standpoint of analysis, more consumerist. In other advertising media it is the same, and something that should be taken into account by the advertising companies do when their campaigns. Moreover, the first thing they would have to do is to carefully select the means by which they do advertising, which also go in line with the style and target audience of the company, can be a significant cost savings, and achieve better results. Is it feasible to campaign on the Internet?

The example for this is provided by the Obama campaign excellent over the Internet and social networks (even created their own, my.BO through which raised large amounts of money, and to unite his people. It Youtube also used extensively (including the song he did with his famous slogan "Yes we can"), Facebook, MySpace and Twitter coming to be called the tecnopresidente. And all this with a fairly low cost compared to range achieved.