Saturday, August 25, 2012

SEO Strategy - Google goes international


This world is a big place, with 6.5 billion people in it. Many of these people still have no access to the Internet, but sooner or later they probably will. A large number of people on-line today, also does not speak English.

What is a good SEO strategy to reach these people with your web site? You could hire a good translator for the destination in international markets, and have a web site in any language just for those people. Sounds like a great deal of work? You can bet that it would take a serious investment of time. If your company has a full-time web designer, which is a realistic possibility, but what is the little guy to do?

Google has just added a new feature that helps in translating the website into multiple languages. Previously, there was only one page of text to text translator. Now, you can simply type the URL of the Web page you want to translate in the bottom box on their page translator is in the Google Language Tools. (See below).

There are currently 40 languages ​​Google translate the page. How good is the translation? Google really did an awesome job with this translator. 200 billion words have been indexed by the United Nations archives. Although it is not perfect, it really is not all bad. I tried with a particularly difficult the French idiom.

"Je vais m'en each Jeter, cravate the derriere," and came up with a perfectly literal translation, "I want to throw a little 'behind the tie." I never expected it to be able to understand that sentence, which means I'll go get a drink, (as the alcoholic kind), but it took an idiomatic expression in French and has made a grammatical sentence fully understand English outside of it.

I tried it on some other slang, and totally bombed, but that is about to use the slang on your website anyway? As for the printed word goes, I must say that it is acceptable to me, as my speech is imperfect French, at least. You can try at any site in a foreign language, and probably will not be able to understand every word on the site, but understand enough to understand what is happening. At the very least, should give visitors to your site who do not speak English, the essence of what your site is about. Good luck with your international SEO strategy.

Google Language Tools

Here's an additional item:

Google Translator-Universal Language ......

No comments:

Post a Comment