Monday, August 13, 2012

Let Google's algorithm Show You The Traffic


Recently Rand Fishkin of Seomoz.org brought together
37 of the world's leading experts to tackle Google SEO
Algorithm, the complex formula and methods used by Google
to rank web pages. This ranking formula is extremely
important to webmasters because finding which factors
Google uses to rank their index is often considered
The Holy Grail of site optimization.

Google ranking factors affect how and where you are
listed in the search engine results or their SERPs. Since
obtaining top positions for your targeted keywords often
spells success for your site, knowing Google's ranking
factors can be very useful.

Every experienced webmaster will know Google is the main
provider of search engine traffic on the web, getting
listed on the first page or anywhere in the Top 10
positions for popular keywords will result in a lot
quality free targeted traffic.

Briefly listed below are some of the main ranking factors
you should be optimizing for web pages in
marketing. Most of these ranking factors will be
be very familiar to most webmasters who take full
advantage of any and every SEO tactic which will give
their site an edge over the competition.

Here are some of the main ranking factors to consider:

1. Keywords in the title and page

Put your keyword or key phrase in the title of your
page and also in your copy. Many webmasters use variations
of their keywords on this page and also in
H1 title.

2. Keywords in URL

Keep your page on the topic and put the keyword in the URL.
Use the keyword in, H2, H3 ... titles. Put in
and meta description tag, put it in bold tag / stronger, but
keep the content readable and useful. Be aware of the text
surrounding the keywords, search engines become more
semantic in the coming years so context is important.

3. Creating high quality content relevant

They have a high quality relevant content on your pages. Your
content should be related to the theme of your site and
regularly updated according to the nature of your site.

4. Internal Onsite Linking

The internal connection is important for your overall ranking. Do
that the linking structure is easy for the spiders to crawl.
Most suggests a simple hierarchy, with links no more than three
clicks away from home / index page.

The creation of traffic mode or groups of related links within
a section on your site has proven very effective for many
webmasters, including this one. For example, by creating a simple
help on a subject related to the theme of your site can
prove very useful. Keep all the links connected and
closely related in subject matter and do not forget to have
occasional external 'anchor keywords' link next to these
internal links on your site instead of to your homepage.
Deep build your links.

5. Only connect to high-quality sites related

Do not forget to link to high quality PR related sites. Link
to high-quality sites shows the search engines your site is very
useful for visitors. Build relationships within communities
on the theme of your site. Be very careful not to connect to
bad neighborhoods, link farms and spam sites ... When in doubt,
Do not plug out!

Unless the site has been around for years and is well
established and trusted by Google, this factor will have a
negative effect on the overall ranking of your site. Connection only
sites with high quality content will give your site an advantage
than the competition.

6. Global link popularity

One major factor is the global ranking Linking
The popularity of your site. You should try to build a lot
inbound links from quality sites. A simple and
effective way to do this is by writing articles
and submitting them to article directories online.
Only related sites will collect and display your items
with your text anchor links to your site. Are
often one-way links.

But do not just write articles to get links, write the quality
content that will help the reader and the first link
is natural. Also remember an article is extremely
good way to pre-sell your products and gaining confidence
with your potential customers.

7. Anchor Text Is Very Important

Anchor text is an important factor you should not forget your
to use. Perhaps most important of these inbound links should
be related or relevant to the topic of your site that will
play an important role in your rankings. Do not ignore the
text surrounding your links and use a different anchor text
links to avoid keyword spamming.

Keep in mind, as search engines become more semantic, l '
entire text of your article will probably be considered your
text anchor, making the articles even more important to your
rankings.

8. Number and quality of inbound links

Your inbound links should also come from on high global
Connect the popular sites. The more your links have from these popular
Related sites to get you higher rankings. Many SEO experts
suggest you should have a constant stream of new sites (inbound
links) added each month to maintain your rankings grow. These
links aging and increase your rankings after 4 or 5 months.
Both the quality and quantity is important.

9. Server and reliable service

Like any business, Google is serving only one product (SERP)
its customers, this service must be continuous and available
at any time. Made sure to have a good reliable servers because
prolonged downtime when the website is inaccessible to bots
can be harmful to your rankings. If it is down over 48
now, it could be deleted from the index. Ouch!

10. Duplicate content is a NO NO!

Make sure not to include duplicate content on your site.
This may affect your rankings and get thrown into the pages
the supplemental index. Be careful not to use the duplicate title
or mega tags on your pages like this one will go down and pay the
rankings inside page, with subsequent optimization of the poor.

Your overall SEO strategy should be to provide valuable information
content and links for visitors and search engines.
Moreover, as mentioned above, be extremely careful about who
connecting from outside your site. Avoid spam sites, link farms
or selling links. Although it is a bit 'old, using the
Google Toolbar will still give you a general overview of a
site PR or Page Rank.

These are some of the most common and important ranking
factors that Google uses to rank and display their search engine
results. Optimizing your site or keywords for these factors
can be very useful and rewarding.

There are many factors the more reason you should use the Seomoz.org
link in the resource box below to get all the gory details.
For every webmaster beginner or expert you for a
fascinating reading and is extremely useful in addressing
Google's complex ranking system or algorithm. Conquer
and an endless supply of free organic traffic is to your
the socket ....

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