What can you offer to potential joint venture partners?

What are your areas of expertise? What business processes you have learned? Have you developed a new and useful? When forming a joint venture, you must bring your strengths to the table and find a way to leverage the strengths with your joint venture partners to benefit both parties.

A joint venture may result in changes to its business, or require you to build on resources already in place to make the venture a success. However, it is important to have a strong strategy and know where your strengths can best be used before taking such a partnership.

Disney breaks through joint ventures in Russia

Want to enter new markets? Here's an example where the Walt Disney Company used its marketing strengths to form a joint venture with Media-One Holdings Limited. Media-One is a major broadcaster in Russia, which owns and operates over 30 television stations across the country. Disney has proposed a joint venture with Media-One to launch a Disney-branded television channel to broadcast in Russia.

Disney has offered to use marketing, media content and programming to design a family-oriented channel. Disney could also provide support in cash and the acquisition of a 49% stake in the joint venture. Media-One will hold a majority stake and receive the benefit of the Disney brand and media experience.

As a result, Media One-knowledge and operational experience in Russia, broadcast station portfolio, marketing experts and advertising created a unique family entertainment channel plans to launch in 2009 with great success.

The objective of this joint venture was to become the most popular free television for children and families in Russia, and create a revenue stream large and profitable from advertising. The strength of the Disney brand and programming skills are sure to make an outstanding success.

Mom and Pop Stores to Disney Conglomerates: Joint Ventures Work

Your strengths combined into a joint venture may well increase productivity, help your business grow faster and produce more revenue. Choosing the right partner can be the key to success. In the above example, Disney has chosen the leading Russian broadcaster to ensure that the proposed channel to reach large markets. This does not mean that you try to form joint ventures with Fortune 500 companies alone. However, you should take a look at the success of your potential partners.

A JV partner should compliment the strengths as well. Not both of you reach the markets completely different? Has each of your products or services fit well together? Your best chance of a joint venture is one where both parties can offer something to others resulting in financial rewards for all.

Joint ventures are a way for some to depend on the other to do the job. Make sure you are willing to share your experience and time, and ensure that your potential partner is willing to do the same. With strengths together, the equation joint venture company would surely be greater than 1 + 1 = 2.

Copyright (c) 2009 Christian Fea ......