Fashion Shops in Interent

And is that the equation is not trivial. Because the approach can be extreme. On the one hand, there are proposals to which we were accustomed firms clothing catalog sales were the first to be launched in their wanderings e-commerce for over 10 years as Land's End or JCrew. On the other hand, the sites with high visual impact Flashers looking to build brand image moving so much closer to the glamorous fashion brands that many seek from other communication channels.

Three main ideas, examples and suggestions on how to build a shopping experience for a brand or an online clothing store I get get the best balance of user experience that enriches as the user searches for, finds and cares for a product and brand positioning so important in the fashion business.

Persuadability axis from which we will create an exquisite shopping experience to facilitate user navigation while push you into buying final.Eje relevance and proactivity from which we build experiences that approach the maximum interest our customers based on their profile, prior purchase behavior and affinity to our proposals or recommendation ofertas.Eje and social shopping from which we will invite our customers to recommend our models from our sites using social networks.

Starting with the first example:

Finding the perfect balance between positioning and shopping experience of fashion hit it off - especially on home pages and landings - brand positioning, navigation and search and display of offers and new collections. Victoria's Secret get a perfect balance in this regard as their home page we not only positions the brand, but a shuttle to find underwear at discounts of 25% to 25% depending on our size.

But leaving it unclear what the value we offer and why choose it over other options - especially little-known actors - as Manpacks that offers men the possibility of forgetting to buy underwear to send automatically every 3 months socks or underpants according to our preferences. And also appealing to the emotions generated by the brand in the minds of our customers. Northface site shows a very 'Northface' very product oriented show without losing the opportunity to transmit the values ​​that make this brand a brand so attractive for mountain lovers.

Worrying about how users search for internal search engines give prominence to the product or logical navigation allow to find the product based on the mental schemes that follow users (category, collection, style, price, size, color ...). The Swedish shoe company Heppo proposes a navigation from the person I want to buy shoes allows us to find models based on their design.

Other online stores like Etsy uses color as a means of filtering products producto.Mostrando real contexts and near, looking away from the familiarity of an abstract perspective and solemn as they get to Neve Inspired presents his collection of design tender photos of children who get our emotion and desire to buy.