Sigojoven.com born, the first social network aimed at producing 4.0

SigoJoven.com, the first Spanish social network aimed at producing 4.0-a term coined to describe people over 40 years, intellectually active and interested in sharing cultural entertainment and already has 10,000 users, making it the first network social within this age group. For the first time in Spain, a social network hosts a wide range of cultural, entertainment and information generated by the users themselves, and that in turn allows them to actively exchange information about music, sports, games, food, currency, proposals cultural, museums and artists, and so on. One of the tools that are having better acceptance by users is the ability SigoJoven.com contact former classmates, college or work, thereby restoring the links between them, even after several years of estrangement, very common feature these ages.

"The chance of finding old friends or classmates who had distanced themselves during the education of children is a luxury that no more should miss?, Says Luís? Alvarez, president of Sigojoven.com, than 75 years, combining the position with the vice president of CEOMA (Spanish Confederation of Elders). The user profile SigoJoven.com is a person over 40, highly educated, knowledgeable about current national and global interest and create and maintain social relationships. This type of user is very interesting because it is the segment of the population with greater purchasing power. "This profile would come to match the parents of the current generation of young people today use social networks like Myspace. It is the age where Internet usage potentially going to increase further as the lower ones are already in the network.?, Said Jesus Miguel Gutierrez-Barquin. The activities related to art (exhibitions and workshops, among others) have significantly increased their presence in SigoJoven.com from its establishment in late March 2009, now accounting for more than 55% of the activities offered.

Concerts and musical activities account for 34% of the proposals in SigoJoven.com, especially in big cities like Madrid, Barcelona, ​​Valencia and Seville. The plan contemplates SigoJoven.com growth predicted by constant development that allows the end of 2009 with a figure close to 100,000 users. For more information: www.sigojoven.com

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